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OUR STORY

HOW IT ALL BEGAN

Allow me to take you to a small but quaint place full of cherries, raspberries, the smell of wild roses and the movement of fluttering birds playing chase, all centred around a majestic cherry tree, the ‘mother tree,’ hovering over like a mother over her children. 

As summer arrives most of the green and flowers are exchanged for another palette of gorgeous colours and shapes of full blossom of various fruits and flowers. As I enter this place I feel like I’ve opened the doorway to a mini Garden of Eden, with all its flora and fauna, only to find my mum twittering along with the birds and talking to our mother tree, while she checks and waters every leaf lovingly and ponders whether to pluck the cherries today or to wait for them to ripen just one more day. 

The next day a trail of dropped cherries surround our cherry tree, with little pecks taken out of them. The culprits sat on top of our wooden fence and branches of other plants, witnessing and probably discussing their victory on a full belly. My mum frowns and laughingly says: “they know about the finer things in life.”

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The birds are not to blame. When I was a toddler, I did exactly the same. I used to put a chair to the fridge, open it and take a bite out of every piece of fruit and cheese I could find, close it and be on my way. I too had an affinity for the finer things in life. Towards my preteens and beyond I started to stray and began an unhealthy relationship with colas and its other sugary and chemically laden affiliates. In our part Asian part Dutch household wholesome food and most certainly hospitality was the center of our universe. There was always emphasis on home-made, fresh and hand selected. 

As I grew older and travelled to different destinations, of which Asia quite frequently, my taste and demand began to develop more towards high quality pure foods and a greater diversity. I started to put the fruits from our own garden to good use as well, using them as main ingredients. I combined my love for sparkling drinks with pure ingredients from our garden. My close environment loved the sparkling drinks I made, not only because they tasted good, but also because the drinks were real, they were pure. There simply was no need for any added sugar or chemicals. As I served drinks made with the utmost care, the demand grew. Of course with my mum being my biggest fan.

Adore Pure values are close to my heart and stem from my own heritage, resulting in artisanal passion, appreciation of nature and an affinity towards the finer things that cater to a beneficial lifestyle.

Drinks that carry the name Adore Pure exist because of this ethos. Adore Pure drinks are crafted with the highest care using only the finest ingredients with the intention of serving full flavoured extraordinary premium gently sparkling drinks that taste real because they are real.

I sincerely hope you enjoy these drinks as much as I do.

Zartaj

Adore Pure established in 2018.